The perception of your company and industry as a whole is the primary driver of purchase behavior for consumers. Learn how to shape those perceptions and grow your business.
As we now have a couple of weeks of the new year under our belt, we wanted to take a look back at one of our most popular blogs posts from 2017. Sarah talks about how to deal with Writer's Block; perfect to start your year off strong!
At some point, it happens to all of us. You sit down to write, but the words just aren’t there. It happens because writers aren’t machines - even machines need an oil change and tune up once in a while. When you have a million items on your to-do list, creative time can easily fall by the wayside. It’s one of the most important aspects of a social media manager’s job. Anyone with a deadline for journalistic or other forms of writing has likely experienced writer’s block.
Here are some handy tips and tricks to help you stay focused and keep creating awesome content daily.
1. Write at different times. If you usually write in the afternoon, try writing in the morning or evening. The change in time may be enough to create a fresh outlook. For me, evenings are great for getting some uninterrupted work done. Tasks from the day are behind me and I can focus on jotting down content ideas, catching up on some reading or to research new trends. For the early-bird, the hours before starting your work day might be most productive. Break your habit and experiment to see what works best for you.
2. Change of scenery. Moving around in your office can get you out of a stale mindset and allow you to gain a fresh perspective in new surroundings. Try changing up locations twice a day. When the weather cooperates, try bringing your computer or notebook outdoors. Fresh air has a way of changing your mood and outlook, which is good news for your next project!
3. Try something different. Sometimes it’s possible to be too familiar with a topic. Agency life can mean working in the same industry, with the same clients for years. After awhile, it becomes easy to get stuck in a rut. Try looking at your topic from a different perspective and research new ideas or trends to keep it fresh and interesting to read AND write.
4. Take a break. Short breaks are a great way to stay motivated. As research has shown, we’re actually more productive when we break up our work routine throughout the day. Barring an immediate deadline, there is usually some time to step away from your assignment and come back to it with a fresh set of eyes.
5. Crank up the tunes. Sometimes office chatter can be too much to bear. Music can provide some much-needed relief to those little conversations and “quick” meetings that can easily break your focus and concentration. If you find you have difficulty listening to music as you write, try queuing up a playlist that doesn’t have lyrics.
6. Do the dishes. Your brain needs to relax before coming up with creative insight. Staring at your computer screen might end up being counterproductive. Try stimulating those creative muscles with routine tasks. Tidy your work space. Fold the laundry. Wash the dishes. Above all, relax.
7. Talk it out. In order to beat your writer's block, try seeking inspiration from others around you. Bounce your ideas off friends and colleagues, or ask someone to brainstorm with you. Just having someone to talk to can often lead to creating ideas you never thought possible, helping ending your writer's block-induced creative drought.
There’s no doubt about it - writing is hard work. Don’t become a tortured genius. Experiment. Find out what works for you. Write where and when you like. Be as crazy as you like to be. Just have with it fun!
It's that time of the year when everyone is on vacation, so we decided to give our blog writers a much deserved time off and repost one of our top performing blogs of the year. We hope you'll enjoy it, and have a great rest of the summer!
For whatever reason, it seems as if the most commonly asked question when meeting someone for the first time is, “What do you do?” I usually respond, “Well, I am a Social Media Manager (SMM).” This is usually followed by the person responding with, “Oh! You get paid to sit on Facebook and Twitter all day?” Sound the record scratch! While this is partly true, marketers and numerous brands/companies know that this is just scratching the surface. While social media is an ever-evolving industry, it is obviously so much more than just “posting to Facebook and Twitter.” In any given day, I wear many different hats.
In a typical day, I converse with clients and coworkers, create engaging and valuable content, analyze analytics of ad campaigns and content, research and plan future posts and campaigns, and monitor the different networks for engagement and mentions on behalf of my clients.
I recognize that the social media world is confusing for business owners to navigate when they have been focused on their trade for much of their career. Social media for businesses came quick and has turned into a whirlwind of an industry. The thing that some business owners may not understand is that being an SMM is a real, full time position that goes far beyond posting current specials and commenting when someone likes their status.
Creating and analyzing ad campaigns are two of the largest responsibilities for a SMM in more ways than one. Building campaigns properly to get traffic, engagement, and to hit goals, is crucial. My clients have entrusted me with their money and expect that I will use my industry knowledge to gain them results. Once the ad is created, I’m not on coast-mode. I optimize throughout the month to make sure it’s delivering, and if it is not, I tweak it.
I review this information and create content with the goal of resonating with the type of people that are responding to the different posts and ads. My clients provide me with photos and specials they have going on to align with their advertising goals. I also keep an eye on local events that may attract people to the area because my clients are in the hospitality industry.
When I’m not focusing on ads or creating content, I’m monitoring the different social profiles that I manage. I engage with the followers and answer any questions that get directed to the brands. This is one of my favorite parts of my job. It is exciting to see when my content has been a success and the positive feedback that my clients receive. It is also beneficial for me to see when content doesn’t generate any form of engagement. This lets me know I need to try something else in the future.
All in all, I am in a field that is constantly evolving and requires a lot of detail, research, and thought. I consider myself to be a part of the small percentage of people who are paid to do something they are truly passionate about. Like everything else, it is not always rainbows and lollipops. There is responsibility and even liability of speaking on behalf of a brand. I look forward to this challenge, amount of responsibility, and sense of purpose I am embarking on as a newly hired Social Media Manager at Thin Pig Media.
Many of us use reactions to express how we feel about a certain post or ad in our Facebook feed, when texting our friends, posting on Instagram, or even when we send a Snap to our friends. Since Facebook Reactions were first introduced eight years ago with the thumbs up ‘Like’ button that later expanded with the ‘Haha’, ‘Love’, ‘Sad’, ‘Wow’ and ‘Angry’ buttons, these little icons have fast become a permanent fixture in the way we communicate on social media. In fact, it seems we have so many bottled up emotions to share that since Facebook first launched Reactions, we have used them over 300 billion times, totaling a whopping 800 million uses each day!
The Facebook algorithm determines what content users see in their feeds at any given time. However, understanding Facebook’s algorithm is a bit of a science. Fortunately, in the last few years, Facebook has begun sharing more about how their news feed algorithm works, what it favors over what it doesn’t, and what it means for brands. Speculation by users finally got Facebook to admit that using Reactions impacts the way a user’s news feed looks. Furthermore, Facebook’s algorithm seems to focus more on the ‘Love’, ‘Sad’, ‘Angry’ and ‘Haha’ Reactions over the ‘Like’ button, allowing these little icons to decide what will appear in a user’s feed.
Although Facebook says all Reactions are currently looked upon equally, the ‘Love’ Reaction makes up more than half the Reactions shared. So how can brands use Reactions to their advantage? Through Facebook’s Reactions algorithm we have learned that women use Reactions more often than men, Wednesday is the most popular day for sending reactions, and that people are more likely to use 'Wow' for GIFs, shares, images and videos.
While Facebook continues to work on its algorithm, one way for a brand to ensure social success is to listen and respond to users’ reactions. After all, Reactions on Facebook are probably the best way to analyze your users’ sentiment. Good luck harvesting success using Facebook Reactions, and don’t forget we are only a call away should you require help managing your social community.
Living in an ever-changing digital age has created a desire to capitalize on the next biggest and coolest thing. It is the objective of many brands to stay ahead of the curve and to consistently participate in the newest social media trend. In the race to “chase the cool,” people often ask themselves, "How do I accomplish the next big thing?" Perhaps the more appropriate question is: “Should I participate in the next big thing?”
Know Your Audience
When considering utilizing a specific social media platform it’s important to understand the demographic you are trying to target. Take Snapchat for example. I often have clients and brands inquire about using Snapchat due to its increasing level of popularity. Instead of asking “How can my brand use Snapchat?,” ask yourself “Why should my brand use Snapchat?” Let’s take a look at a few stats:
- 71% of Snapchat users are under 34 years old
- 45% of Snapchat users are between the ages of 18-24
- 30% of US Millennial Internet Users use Snapchat regularly
- 11% Reach of Total US Digital Population comes from Snapchat
From a quick glance it’s easy to ascertain that Snapchat caters to a younger audience. If you’re a company selling sit down showers for example, Snapchat is probably not the best way to advertise your product.
Establish Clear Goals
It’s important to first understand what you’re trying to accomplish with your brand as each social media platform will help you excel in different ways.
- Are you a new company who’s trying to establish an online presence?
- Are you a large corporation who needs to put an emphasis on customer care and relations?
- Are you selling something?
- What is the primary information you are trying relay to your fan base or customers?
Asking yourself these questions will help guide you towards the right social channel to ensure you are utilizing your time, money, and resources effectively. For example, if you’re a gourmet restaurant who frequently features unique dishes, Instagram may be the best platform for you. Or, maybe you’re a food truck always on the go, and a quick location update via Twitter is the best way to reach people.
Technological advances are a wonderful thing and while companies should certainly embrace new trends, they should be utilized for the right reasons.