At some point, it happens to all of us. You sit down to write, but the words just aren’t there. It happens because writers aren’t machines - even machines need an oil change and tune up once in a while. When you have a million items on your to-do list, creative time can easily fall by the wayside. It’s one of the most important aspects of a social media manager’s job. Anyone with a deadline for journalistic or other forms of writing has likely experienced writer’s block.
Here are some handy tips and tricks to help you stay focused and keep creating awesome content daily.
1. Write at different times. If you usually write in the afternoon, try writing in the morning or evening. The change in time may be enough to create a fresh outlook. For me, evenings are great for getting some uninterrupted work done. Tasks from the day are behind me and I can focus on jotting down content ideas, catching up on some reading or to research new trends. For the early-bird, the hours before starting your work day might be most productive. Break your habit and experiment to see what works best for you.
2. Change of scenery. Moving around in your office can get you out of a stale mindset and allow you to gain a fresh perspective in new surroundings. Try changing up locations twice a day. When the weather cooperates, try bringing your computer or notebook outdoors. Fresh air has a way of changing your mood and outlook, which is good news for your next project!
3. Try something different. Sometimes it’s possible to be too familiar with a topic. Agency life can mean working in the same industry, with the same clients for years. After awhile, it becomes easy to get stuck in a rut. Try looking at your topic from a different perspective and research new ideas or trends to keep it fresh and interesting to read AND write.
4. Take a break. Short breaks are a great way to stay motivated. As research has shown, we’re actually more productive when we break up our work routine throughout the day. Barring an immediate deadline, there is usually some time to step away from your assignment and come back to it with a fresh set of eyes.
5. Crank up the tunes. Sometimes office chatter can be too much to bear. Music can provide some much-needed relief to those little conversations and “quick” meetings that can easily break your focus and concentration. If you find you have difficulty listening to music as you write, try queuing up a playlist that doesn’t have lyrics.
6. Do the dishes. Your brain needs to relax before coming up with creative insight. Staring at your computer screen might end up being counterproductive. Try stimulating those creative muscles with routine tasks. Tidy your work space. Fold the laundry. Wash the dishes. Above all, relax.
7. Talk it out. In order to beat your writer's block, try seeking inspiration from others around you. Bounce your ideas off friends and colleagues, or ask someone to brainstorm with you. Just having someone to talk to can often lead to creating ideas you never thought possible, helping ending your writer's block-induced creative drought.
There’s no doubt about it - writing is hard work. Don’t become a tortured genius. Experiment. Find out what works for you. Write where and when you like. Be as crazy as you like to be. Just have with it fun!