Instagram stories have grown a lot since its launch, and it has become a wonderful communication tool for everyone. On a platform where it is easy to overwhelm your audience by posting too many photos, stories allow you to convey a lot of messages quickly, but they are creating an even greater opportunity with graphic design. Many stories seen on the platform are more “handmade” with markup style drawings, text and a quickly snapped photo, however a trend of creating beautiful looking stories for companies and bloggers alike has begun.
On Instagram it can often be difficult to bring brand elements to the forefront except with the tones, mood, and general aesthetic of photos posted. Stories are a wonderful way to get followers more familiarized with the brand after only experiencing it on your website or in person. This also helps build trust when audience members interact with other digital platforms, and a good way to increase customer loyalty and potentially conversions. It doesn’t mean that every story posted has to be amazingly designed and planned; there is certainly room for what we often think of as stories, taken in the moment, more playful, or however they are being utilized now.
Some great ways to use well-designed Instagram stories are:
- Team/personnel feature
- Contests & giveaways
- New Blog Posts
The best part about stories right now is that there are a ton of ready-made Instagram Story templates that anyone with Photoshop can utilize and upload to their phone to post. If that seems a bit out of scope for now, the easiest way to start is to come up with one branded background that has a space to place text, polls, tags etc. that social media managers can just use whenever a more well designed story is called for. Another great benefit is if the account is a verified account or has 10k+ followers, users can swipe up to be taken to links directly without leaving the story, which makes linking to sales or content outside Instagram so much easier.
If you want a great stories template for your account let us know! Here are just a few amazing examples of instagram templates from Creative Market for inspiration: