Email marketing still works…when done right. It’s great when a customer subscribes to your email list. They are showing loyalty to your brand and telling you they want to know more about you. It’s a two-way street though, so make sure to treat it that way. Grow that relationship and really put thought into what you’re emailing customers. Here are our top tips:
When To Send
An email sent Friday afternoon at 5pm may not capture your core customers’ attention. Studies have shown that Tuesday and Thursday mornings, between 8am and 10am is a better time to send out an email blast to increase open rate. However, transaction rates are active late at night. So when should you send? Test the waters to see when *your* customers are responsive. Most email software can show you these stats. Some software features delivery optimization to send email based on when each individual customer interacted with your previous email.
The ideal width of your email should be set at 600 pixels wide. This might not seem like a lot but it’s still plenty of space to showcase your brand design and catchy content. This makes the display optimal for computers, tablets and mobile devices. Stay away from using odd fonts and overly complicated CSS. The reason for this is that all these email clients limit what code will register which could cause your email to look different on different devices. When it comes to coding, the simpler the better.
No More Spam Folder
Keep your carefully crafted email out of the spam folder! Here’s a list of things to avoid from MailChimp (they send 200-300 million emails per day): -- Going crazy with exclamation points!!!!! -- USING ALL CAPS BECAUSE IT'S LIKE YELLING IN AN EMAIL -- Coding sloppy HTML (usually from converting a Microsoft Word file to HTML) -- Coloring fonts bright red or green -- Using the word "test" in the subject line -- Creating an HTML email that’s nothing but one big image, with little or no text
Short & Sweet
People get slammed with emails every day and the last thing you want them to do is delete it before reading it. Long paragraphs and wordy sentences are a quick way for people to lose interest. You can always link back to your site for people to grab more information. Keep your email short and to the point.
Don’t just send an email to send an email. Reward your customers for their loyalty. Promotions, upcoming deals, and changes to your business are what your fans want to know about and keep them subscribed. Thin Pig offers email marketing solutions for any size business. Contact us to learn more.