What is Boomerang?
Boomerang is an Instagram app that allows you to create mini videos that continually loop back and forth (much like the toy “boomerang” itself.) The app essentially takes a quick burst of photographs and combines them together to make a soundless, 1-second video. It’s a fun and unique way to add something a little “extra” to your videos.
Why it’s great:
One word: simplicity. Anyone who’s used Boomerang before will tell you that it’s one of the simplest apps to use! Once the app is open, you only have to hold down one button to capture your mini video. The content of the video doesn’t need to be complex either, as you only have a brief moment to capture the subject in action.
Boomerang for your business:
Businesses can take advantage of Boomerang to showcase their products, services, and culture in a unique way. Users are more likely to engage with, and remember a Boomerang post more than they will a normal video. This is due to the quick succession and aesthetically pleasing way in which information is relayed.
For example, IKEA used a Boomerang to announce its new bicycle:
Vans captured its “free spirit” vibe with this Boomerang:
Ulta Beauty frequently uses Boomerang to show off new product releases and makeup tutorials:
Jus by Julie loves to promote a healthy lifestyle by featuring its employees eating its product:
Using the Boomerang app is simple, effective and engaging. With a video length so short, the possibilities of content are endless. Let your creative juices flow and spice up your Instagram posts with these mini videos.